Why all the changes?
We’ve been in business a little over a year, and it just felt like it was time for a change. The company is growing faster than a toddler can throw a sippy cup, and we wanted a tagline and logo that was more representative of where we are going with the business.

What is the new tagline?
You may recall the previous Tiny Tales tagline was “catcher and keeper of baby’s first stories.” While it was a good fit for our kits targeted towards newborns and toddlers, having “baby” in the tagline felt too restrictive for future growth. We have big plans for expanding our product line this year, and are excited about the flexibility of the new tagline “The perfect recipe for life’s moments.” And honestly we felt it was catchier because who doesn’t want the perfect recipe for something? The perfect solution? The perfect product? This is what I want customers to feel when they think of Tiny Tales.

What’s up with the elephant in the new logo?
Um….we just like elephants? No really - there was some actual thought behind it. The main connection is the old adage “an elephant never forgets.” We don’t want you to forget any of the special memories that life brings, so the elephant in the logo is like the keeper for all those memories - providing a product so you never forget those special times. Is that explanation too deep for you? Ok..how about this one: we thought it was funny (in an ironic way) that the company has “tiny” in the name and the elephant is one of the largest animals alive. Either way, we like the connection. And we just like elephants.

When is the new website going to be ready?
The planned date is March 9th. We expect it to be down on March 7th and 8th

Oh no - I’ve bought 47 Tiny Tales kits for all my friends and now the notepads will turn into collector’s items!
Not just yet. Even though changes are a comin’, our product is the same modern, simple design you know and love. So rest easy, you and your friends can order notepad refills and they will match the ones you already have.